AI adaptation
Assistants, personalisation and automations woven into websites and workflows — that respect the people using them.
Design · AI · Data — Est. 2025
We help ambitious SMEs compete with larger organisations — through user-centred design, thoughtful AI, and the data frameworks that make both work.
✦ Our aim
To help ambitious organisations use design, AI and data to compete — and, through that work, to open doors that were previously closed. Every framework we build is a small piece of infrastructure for someone else's ambition.
Coast & Canal grew from a decade of product design work, an education in user-centred practice, and a belief that the most advanced tools should feel unremarkable in the hands of the people who need them.
We combine that craft with modern AI and data methods — always in service of clearer thinking, healthier outcomes, and more resilient organisations. Meet the founder →
What we practise
Assistants, personalisation and automations woven into websites and workflows — that respect the people using them.
SEO strategy and editorial systems that make smaller organisations reliably findable — without losing their voice.
Lightweight systems for structuring information and delivery, so small teams act with the clarity of a much bigger one.
Recent output
Ground
Design, AI and data consultancy for SMEs. The foundation of the practice today.
Body
Kintex — a wearable and data companion for post-operative recovery, in active development.
Horizon
Biodiverse data centres. Infrastructure designed around habitat, energy and community.